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Springer Healthcare Training: 5 tips to optimize your connection with your field teams during quarantine

5 Tips to Optimize Your Connection with Your Field Teams During Quarantine

By Matthew DeMatteo

With the recent COVID-19 pandemic and resulting ripple effect that’s been felt by workforces around the globe, we find ourselves adapting our training practices to better accommodate our new work environments – many of which are virtual.

The concept of working remotely is surely familiar to sales and field medical teams. However, the current challenge is in working remotely in an environment filled with many new disruptions and demands than we may be used to. What received our full attention before is now complicated by managing homeschooling curriculums, and strategically planned grocery missions.

The question now becomes – How do we best remain connected to our teams while meeting the educational and informational needs of our learners in a way that cuts through the distractions and noise and provides timely and relevant content?

Our team at Springer Healthcare Training has come up with 5 suggestions that will help you stay connected to your field teams while delivering engaging training content in an easily consumable and budget-friendly format.

 

Ramp Up Microlearning.  Engage your learners with content that mimics the way they are already digesting information in their busy lives – focused, bite-sized chunks of information that are designed to be consumed when and where they are needed. Microlearning tactics, such as quick-hit backgrounders and infographics, can effectively support your long-term learning objectives while lessening the cognitive overload that can be associated with longer, module-, or PowerPoint-based learning, bringing laser-focused content and speed to the field.

Leverage Video + Clinical Subject Matter Experts.  Layering audio components into new or already produced training materials takes the learner beyond the printed word and helps them retain critical information. Audio and podcasts are an excellent means to add clinical context to more traditional print-based training tools. Audio can provide deeper engagement and reinforce key points, critical messaging, and important learning objectives. Pairing audio with traditional text-based tactics such as backgrounders and annotated reprints can not only give additional context to learning materials, it can also be utilized to provide examples of how to effectively verbalize key bits of information.

Add Companion Audio & Podcasts.  Layering audio components into new or already produced training materials takes the learner beyond the printed word and helps them retain critical information. Audio and podcasts are an excellent means to add clinical context to more traditional print-based training tools. Audio can provide deeper engagement and reinforce key points, critical messaging, and important learning objectives. Pairing audio with traditional text-based tactics such as backgrounders and annotated reprints can not only give additional context to learning materials, it can also be utilized to provide examples of how to effectively verbalize key bits of information.

Self-Paced Tools to Review on Team Calls.  Scheduled deployment of tools such as Digital Magazines and Journal Clubs can be a great way to provide content in a familiar format to field teams that can be utilized to set discussion topics for regularly scheduled team calls. Adding a feedback mechanism to these tools will also allow your learners to provide suggestions on future topics, giving them a sense of ownership.

Clients have had tremendous success deploying quarterly Digital Magazines to their field forces and then reviewing individual articles on their ensuing team calls. Likewise, the Journal Club program provides reps & MSLs with key information and clinical context from relevant scientific articles that can be discussed on their regularly scheduled calls. The content, provided to the learner well in advance of the call, prepares them to engage in more substantive clinical discussions with their team – an excellent tactic to keep teams connected and discussing the science.

Highlights of Major Medical Meetings.  Society meetings are going virtual for the time being, but your field force still needs to be kept up-to-date on breaking news and relevant clinical information. Providing high-level overviews of key presentations and abstracts relating to your drug, competitors, or related therapy area is an excellent way to deliver important meeting content directly to your field teams. Enabling field teams to confidently share and discuss breaking news with their clinicians will help them demonstrate scientific depth and raise the level of their clinical discussions. The science never stops!

 


 

If you would like more information on any of the points or tactics mentioned above, please let us know and we’ll be happy to set up a time to talk!

Contact us: training.sh@springer.com

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